CONCEPT, BRAND IDENTITY DESIGN, ART DIRECTION, USER INTERFACE & EXPERIENCE DESIGN FOR WEB AND MOBILE PLATFORMS
I was comissioned to redesign brand identity & user interface for the demilked.com magazine. The task at hand was to make the user experience better for the reader as well as the artist that seeks to tell his or her story through the platform. The reference of a paper clip in the brand mark represents the ease of submission (attach-and-go) The milk bottle stands for the curation & editorial elemenet of the magazine, conveying the platforms main message: Today everyone can have their way to the crème de la crème of creative industries & pop culture. The silhouette of the same symbol is also used for gamafication throughout the platform - users can upvote or downvote the posts that they prefer.
The magazine has since grown it's unique reader base to 864,000 monthly (latest data - Feb, 2017)
And it's current Facebook fanbase is totalling at 900,000