MELODRAMA CLUB CONCEPT
CONCEPT, NAMING, BRAND IDENTITY DESIGN, ART DIRECTION, FILM DIRECTION, USER EXPERIENCE DESIGN FOR WEB AND MOBILE PLATFORMS
The Melodrama Club is a community forward experience of fashion and visual culture. Primerely the Melodrama Club operates as a retail store of apparel and lifestyle items. By carefully curating our stock of foreign designers and vintage pieces Melodrama Club seeks to give their customers fashion as a modern experience at any price range. The melodrama club blurs the tested lines between product and experience with quite a few progressive touches. The curation purposely neglects traditional retail gender normativity by default, and also encourages customers to buy smart by assesing and understanding their needs using the company’s original state of the art service Mood mode, an algorithm that composes beautiful suggestions of products that seem like they’ve just been recommended by a close friend.
Instead of playing into today’s cold-war-ish moods, that are increasingly regaining popularity and deepening the void between the west and the east, Melodrama Club is an entity that embraces the pop-cultural nowness of the Baltic-Trio nations millennials: There is nothing wrong to be in the middle, because the age of choosing sides and walls and all that jazz is long gone. We’re embracing this quirky intersection between the western culture and our relatively recent ‘heritage’. Let's davai ✌️